Our Vision & Values
Producing beef with integrity for more than 20 years.
Our Vision Statement
At Knudsen Cattle we are dedicated to fostering excellence, progress and innovation through honouring our people, the environment, our community and our future.
For our Vision to be a reality we rely on the values of:
1. Strong Connections
We seek to understand each other and commit to being proactive in strengthening, protecting and repairing all of our relationships to create a healthy culture inside and out of Knudsen Cattle.
We believe it is important to be continually improving and are committed to providing opportunities for individuals and Knudsen Cattle to reach their potential.
We expect all of Knudsen Cattle’s team to show initiative, take ownership of their actions and responsibilities and lead by example.
The breeding herd has a strong Santa Gertrudis base infused with shorthorn. Genetics are selected using tools such as a breed plan, morphology and structural soundness evaluation.
Cattle are purchased from local areas and backgrounded before heading to local feedlots for the export and domestic markets.
Knudsen Cattle strives for innovation to stay ahead of the curve.